Organic Social Proof — Analysis #1

Organic /
Social Proof

3,726 posts analyzed Instagram + LinkedIn ×2 Data June 12, 2026 Recomputed from source
The Question
What should FFC post more of, less of — and which organic winners deserve paid dollars as proof?
What This Covers
FFC's own organic posts on Instagram (@thefemalefoundercollective), the LinkedIn company page, and Ali Wyatt's personal LinkedIn — analyzed and sorted into 9 content themes.
Prepared By
MH1 Growth Operations — June 22, 2026
✨

About this report

Recomputed post-by-post from the full export — every theme, format, and channel measured on how people publicly engage with your posts (likes, comments, and shares). We're layering in deeper signals like saves and reach next, so the picture only sharpens from here. Instagram and the two LinkedIn profiles are each measured on their own terms.

01 The Headlines

What's good, and
areas of improvement.

3,726 organic posts across three channels, recomputed post-by-post from the full export (generated June 12, 2026). Each theme and format is measured on median engagement per post — likes/reactions, comments, shares, video views — against its own channel's median. The signal is consistent: social proof is already FFC's best-performing content — it's just not being leaned into hard enough, and the founder's own channel has gone quiet. Below is the cross-channel picture; the sections that follow break down what worked, what to do more of, and what to change for each channel on its own — because what wins on Instagram is not what wins on LinkedIn.

3,394
Instagram
414 in the last year · median eng 137
185
LinkedIn — Company
183 in the last year · median eng 18
147
LinkedIn — Ali Wyatt
2 in the last year · median eng 20
3,726
Posts Analyzed
Full history · June 10, 2026
✓  What is good

Member-proof content is your engine.

"Our members are hiring" and member-news posts are among the strongest themes on both channels — roughly 3x the median Instagram post. This is social proof in its purest form, and it's already working.

Data-hook quote graphics overperform on Instagram.

Quote and insight cards led by a real statistic ("women drive 70–80% of fashion spending") are a top theme on Instagram — about 3x the median post. Substance beats generic inspiration.

Reels reach well beyond your followers.

Reels regularly clear thousands of views — one passed 425K. Engagement per reel is lower, but for pure reach and discovery they're working hard.

▲  Areas of improvement

Ali's personal LinkedIn has gone quiet.

Just 2 posts in the last year. Engagement is modest (median 20, roughly the company page's level) — so this is a strategic founder-voice play, not a reach engine — but it's dormant, so it's near-zero effort with real upside. The founder audience follows people.

Engagement per post has slid since 2020.

Instagram engagement peaked in 2020 and is down roughly half today, even as posting stayed high. The opportunity isn't posting more — it's a sharper content mix.

Single images outperform — and you've stopped posting them.

Across all 3,394 Instagram posts, single images earn a median 264 engagements vs 150 for carousels and 101 for reels. Yet just 9% of the last year's posts were single images. Your cheapest format is your strongest.

Events dominate effort for ordinary return.

Event promos and recaps are among the lowest-engagement themes on every channel, yet take the largest share of posting effort. Trim recaps to flagship events; rebalance toward proof.

Founder spotlights underperform their volume.

A signature, high-effort format that lands below the Instagram median. The fix is format, not strategy: lead with the achievement, not a biography.

02 Instagram

Instagram,
by content theme.

Median performance per content theme on @thefemalefoundercollective (last 12 months). Posts where Instagram hides the like count are excluded from the likes median; saves & shares are coming soon.

3,394 posts all-time · 414 in the last year Median engagement 137 / post Highest-reach channel — one reel cleared 425K views
Content ThemePostsLikesCommentsVideo ViewsTotal Eng.× Median
Members in the News15440512,5664183.1×
Quote / Insight88530163,6174063.0×
Community Milestone11330234,1792151.6×
Thought Leadership22132141,2421421.0×
Partnership8145566121361.0×
Founder Spotlight71122151,0501260.9×
Product / Offer78104257581180.9×
Event Recap65111151,3821070.8×
Event Promo5690341,134990.7×

By format · all-time (3,394 posts)

FormatPostsMedian Eng.Share of last yr
Single image1,7022649%
Carousel1,01615065%
Reel67610125%

The format that performs best is the one you post least. Reels still win on raw reach (views), but for engagement a strong single still beats a carousel and nearly triples a reel.

✓  What worked
  • Member proof. "Members in the News" earns ~418 engagements per post — about 3× the channel median of 137, the strongest theme on Instagram. Your single best post of the year was a member-news post.418 vs 137 median
  • Data-hook quote cards. ~406 per post (≈3× median) and your highest-volume winner at 88 posts — proven at scale. A sharp stat ("women drive 70–80% of fashion spending") beats generic inspiration.
  • Reels for reach. Lower engagement per post, but they travel far beyond your followers — one cleared 425K views.
▲  Do more of
  • Scale member proof — it's starved. Members in the News (418/post) sits on just 15 posts; Community Milestones (215/post) on just 11. Your best themes are your lowest-volume. Make member wins a fixed weekly franchise.15 + 11 posts → 2–3×
  • Keep the data-hook cadence. Quote cards are your one above-median theme already at volume — protect it.
▼  What to change
  • Reformat Founder Spotlights. 126 engagements per post — below the 137 median — on 71 posts of high effort. Lead with the achievement ("she just raised $6M"), not a biography.126 vs 137 · 71 posts
  • Cut Event Recaps & rethink promos. The two lowest-engagement themes (107 and 99/post, both below median) yet 121 posts combined. Keep one strong recap for flagship events only.121 posts
  • Soften the hard sell. Product/Offer is your 2nd-largest theme (78 posts) yet below median at 118/post. Wrap offers inside member proof rather than posting them straight.
  • Post more single images — they're underused. Single images earn a median 264 (all-time) vs 150 for carousels and 101 for reels, yet were only 9% of last year's posts. Make a strong still the default for proof & insight; keep reels for reach.264 vs 150 vs 101

03 LinkedIn — Company Page

LinkedIn company page,
by content theme.

The company page over the last 12 months. LinkedIn surfaces reactions, comments, and reposts — and engagement runs an order of magnitude below Instagram (median 18 vs 137 per post), so the mix matters more than the volume. Proof content tops the page; event promos dominate the effort.

185 posts · 183 in the last year Median engagement 18 / post Event Promo is ~45% of all posts
Content ThemePostsReactionsCommentsRepostsTotal Eng.× Median
Community Milestone395331005.6×
Members in the News134722532.9×
Event Promo711711221.2×
Quote / Insight81802201.1×
Thought Leadership131721191.1×
Partnership51520160.9×
Founder Spotlight231310150.8×
Product / Offer281000110.6×
Event Recap1980090.5×

By format · all-time (185 posts)

FormatPostsMedian Eng.× Median
Native video43362.0×
Image117170.9×
Article / link post1770.4×

Native video earns roughly double an image post and shows up all over the page's recent top posts. Link-out "article" posts are the weakest format — LinkedIn suppresses content that sends people off-platform.

⚠

The biggest channel-specific finding

The same format performs very differently per channel — so calibrate, don't cross-post identically. Quote / Insight cards run ~3× the median post on Instagram, but only ~average on LinkedIn (20 vs the page's 18 median). What actually carries LinkedIn is proof: Community Milestones (~100/post) and Members in the News (~53/post) land 3–5× the page median, while a thin point-of-view post (Thought Leadership, 19/post) holds its own with far less production.

✓  What worked
  • Community milestones & member proof. Community Milestone (~100/post) and Members in the News (~53/post) run 3–5× the page median of 18 — proof tops LinkedIn just like Instagram.100 & 53 vs 18 median
  • Thought leadership. A plain text POV post (~19/post) clears the median on minimal production. LinkedIn rewards an opinion more than a polished graphic.
▲  Do more of
  • Text-driven POV posts. Thought leadership is LinkedIn-native and under-supplied (13 posts). This is the channel for substance and opinion — write the insight, don't just post a graphic.13 posts → grow
  • Member wins & milestones — your two highest-engagement themes, yet on just 13 and 3 posts. Scale them.
  • Native video. ~2× the engagement of an image post (36 vs 17/post) and all over your recent top posts. Favor it over link-out articles, which are your weakest format (7/post).video 36 vs article 7
▼  What to change
  • Stop running the page as an events calendar. Event Promo is 71 of ~160 posts — nearly half — at just 22/post (barely above the 18 median). Rebalance hard toward proof and POV.71 posts · ~45% of feed
  • Calibrate, don't cross-post. Quote cards that are a hero on Instagram are only average here (20/post). Re-author the insight as a native text post rather than dropping in the IG graphic.
  • Trim recaps & standalone offers — Event Recap (9/post) and Product/Offer (11/post) are the page's weakest, both below median.

04 LinkedIn — Founder (Ali Wyatt)

Ali's personal profile,
by content theme.

Ali Wyatt's personal profile, all-time — because she's posted just twice in the last year. A reality check first: her per-post engagement is modest (median 20, roughly on par with the company page), and her best original post sits near 157. So this is a strategic founder-voice play — the founder audience follows people, not brand pages — and a near-free one, since the account is dormant. The opportunity is the upside, not a proven reach engine.

147 posts all-time Only 2 posts in the last 12 months Median engagement 20 / post — ≈ the company page
Content ThemePostsReactionsCommentsRepostsTotal Eng.× Median
Partnership83330351.8×
Community Milestone53220351.8×
Thought Leadership203220331.7×
Product / Offer172510261.3×
Event Promo381610170.9×
Founder Spotlight111210150.8×
Event Recap111310130.7×
Quote / Insight201210130.7×
Members in the News171120120.6×

By format · all-time (147 posts)

FormatPostsMedian Eng.× Median
Photo / image11593.0×
Text status update130180.9×
Repost3140.7×

88% of Ali's posts are plain text status updates. The handful of times she posted a photo — herself at an event, with founders — those posts earned ~3× her usual. When she returns, lead with images, not text-only updates.

✓  What worked
  • Celebrating partners & the community, first-person. Partnership and Community Milestone (both ~35/post) are her top themes — about 1.8× her own median of 20.35/post · ≈1.8× median
  • Her own point of view. Thought Leadership (33/post, ~1.7×) is her best-performing theme with real volume (20 posts) — her perspective carries weight a brand page can't match.
▲  Do more of
  • Reactivate — it's dormant, so it's near-free. 2 posts in 12 months. Set realistic expectations (this is a modest-reach channel) but a steady 1–2 posts/week of founder voice is pure upside.dormant → upside
  • Lead with partnerships, milestones & her POV — and with a photo, not a text-only update (her photo posts earn ~3×). Repurpose straight from the newsletter so it stays low-lift.photos ≈3× text
▼  What to change
  • Don't make her a second events feed. Event Promo is her highest-volume theme (38 posts) yet below median at 17/post; Quote/Insight (13) and Event Recap (13) also trail. Her audience follows a person for perspective, not a calendar.
  • Reframe member news as her celebrating someone. Plain member-news reshares are her lowest theme (12/post) — the same proof lands far better when she tells it as a partnership or milestone in her own voice (35/post).

05 Paid Amplification Shortlist

Organic winners →
paid proof creative.

Your top-performing recent posts, ready to put paid behind. The repeat pattern is unmistakable — member-proof content is what deserves the budget. Ali's "paid amplifies proof," put into practice.

ChannelThemeEngagementPost
Instagram Members in the News 5,462 DZDypjWkVNW
Instagram Members in the News 1,834 DUnvCXMDAXE
Instagram Product / Offer 1,784 DQU0vGsEZeQ
Instagram Members in the News 1,602 DPOqBHGD98I
Instagram Community Milestone 1,348 DNRFfWquo9h
Instagram Event Promo 646 DU9J7LWjB_N
Instagram Partnership 336 DUOnFxuEiOK
Instagram Event Promo 221 DTQytSHkm8-

06 The Long View & Method

The multi-year trend,
and what's measured.

Posting volume has stayed high every year, but engagement per Instagram post peaked in 2020 and has roughly halved since. The opportunity isn't posting more — it's a sharper mix.

2018
163139 posts
2019
252450 posts
2020
322446 posts
2021
252350 posts
2022
115437 posts
2023
98524 posts
2024
190468 posts
2025
175335 posts
2026
133245 posts

What we track now, and what's coming

This first edition is built from public engagement. Deeper signals are on the way — here's the full picture so you know exactly what each number reflects.

What we trackStatus
Likes & reactionsTracking now
CommentsTracking now
Reposts & shares on LinkedInTracking now
Video viewsTracking now
Saves & shares on InstagramComing soon
Reach & impressionsComing soon

How it works. This edition is computed directly from the full post-level export (3,726 posts, generated June 12, 2026) — every post, not a sample. Each post is sorted into a content theme and a format. For each, we take the median engagement per post (likes/reactions + comments + shares/reposts + video views). The × Median column is simply that theme's median divided by the channel's own median post — so 2.0× means twice a typical post on that channel, 0.7× means below typical. Instagram and LinkedIn are each judged on their own terms, never against each other. We use the median rather than the average so one viral post can't distort a theme. Instagram theme tables cover the last 12 months; LinkedIn covers all-time (essentially the last year), and Ali's profile is all-time because she's posted only twice recently. This report looks at FFC's own posts; tracking what others are saying about FFC is a separate piece of work.