@import url('https://fonts.googleapis.com/css2?family=Fraunces:ital,wght@0,400;0,600;0,700;1,400&family=Inter:wght@400;500;600&display=swap');

:root {
  --ffc-cream: #FBF7F2;
  --ffc-ink: #1C1B1A;
  --ffc-accent: #B5185A;
  --ffc-accent-light: #F9E8EF;
  --ffc-muted: #6B6560;
  --ffc-border: #E8E0D8;
  --ffc-white: #FFFFFF;
  --ffc-nav-bg: #1C1B1A;
  --ffc-tag-bg: #F3EDE6;
  --col-max: 860px;
  --radius: 8px;
  --radius-lg: 14px;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--ffc-cream);
  color: var(--ffc-ink);
  font-family: 'Inter', system-ui, sans-serif;
  font-size: 16px;
  line-height: 1.7;
  -webkit-font-smoothing: antialiased;
}

/* ── NAV ──────────────────────────────── */
.site-nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--ffc-nav-bg);
  padding: 0 24px;
  border-bottom: 1px solid rgba(255,255,255,0.08);
}
.site-nav__inner {
  max-width: var(--col-max);
  margin: 0 auto;
  display: flex;
  align-items: center;
  gap: 0;
  overflow-x: auto;
  scrollbar-width: none;
}
.site-nav__inner::-webkit-scrollbar { display: none; }
.site-nav a {
  color: rgba(255,255,255,0.7);
  text-decoration: none;
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 14px 16px;
  white-space: nowrap;
  border-bottom: 2px solid transparent;
  transition: color 0.15s, border-color 0.15s;
}
.site-nav a:hover {
  color: #fff;
  border-bottom-color: var(--ffc-accent);
}

/* ── SITE HEADER ──────────────────────── */
.site-header {
  background: var(--ffc-white);
  border-bottom: 1px solid var(--ffc-border);
  padding: 28px 24px 24px;
  text-align: center;
}
.site-header__wordmark {
  font-family: 'Fraunces', Georgia, serif;
  font-size: 15px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ffc-accent);
}
.site-header__title {
  font-family: 'Fraunces', Georgia, serif;
  font-size: clamp(26px, 4vw, 38px);
  font-weight: 700;
  line-height: 1.2;
  color: var(--ffc-ink);
  margin-top: 10px;
}
.site-header__meta {
  font-size: 14px;
  color: var(--ffc-muted);
  margin-top: 8px;
}

/* ── LAYOUT ───────────────────────────── */
.page-wrap {
  max-width: var(--col-max);
  margin: 0 auto;
  padding: 0 24px 80px;
}

section {
  padding-top: 64px;
}

/* ── SECTION HEADER ───────────────────── */
.section-eyebrow {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ffc-accent);
  margin-bottom: 8px;
}
.section-title {
  font-family: 'Fraunces', Georgia, serif;
  font-size: clamp(22px, 3vw, 30px);
  font-weight: 700;
  line-height: 1.25;
  color: var(--ffc-ink);
  margin-bottom: 24px;
}

/* ── TABLES ───────────────────────────── */
.plan-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 14px;
  margin: 20px 0;
  background: var(--ffc-white);
  border-radius: var(--radius);
  overflow: hidden;
  border: 1px solid var(--ffc-border);
}
.plan-table thead {
  background: var(--ffc-ink);
  color: #fff;
}
.plan-table th {
  padding: 11px 16px;
  text-align: left;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.plan-table td {
  padding: 11px 16px;
  border-top: 1px solid var(--ffc-border);
  vertical-align: top;
  line-height: 1.5;
}
.plan-table tr:hover td { background: var(--ffc-accent-light); }

/* ── 5W1H GRID ────────────────────────── */
.wh-grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(340px, 1fr));
  gap: 20px;
  margin: 28px 0;
}
.wh-card {
  background: var(--ffc-white);
  border: 1px solid var(--ffc-border);
  border-radius: var(--radius);
  padding: 26px 28px;
}
.wh-card__label {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ffc-accent);
  margin-bottom: 10px;
}
.wh-card__value {
  font-size: 14px;
  line-height: 1.85;
  color: var(--ffc-ink);
}

/* ── EMAIL CARD ───────────────────────── */
.email-card {
  background: var(--ffc-white);
  border: 1px solid var(--ffc-border);
  border-radius: var(--radius-lg);
  overflow: hidden;
  margin-top: 32px;
}
.email-card__header {
  background: var(--ffc-ink);
  padding: 20px 28px;
}
.email-card__send-info {
  font-size: 12px;
  color: rgba(255,255,255,0.55);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  font-weight: 500;
  margin-bottom: 4px;
}
.email-card__subject {
  font-family: 'Fraunces', Georgia, serif;
  font-size: 20px;
  font-weight: 600;
  color: #fff;
  line-height: 1.3;
}
.email-card__preview {
  font-size: 13px;
  color: rgba(255,255,255,0.55);
  margin-top: 4px;
  font-style: italic;
}

/* Sub-nav within email card */
.email-subnav {
  display: flex;
  gap: 0;
  background: var(--ffc-tag-bg);
  border-bottom: 1px solid var(--ffc-border);
  overflow-x: auto;
  scrollbar-width: none;
}
.email-subnav::-webkit-scrollbar { display: none; }
.email-subnav a {
  font-size: 12px;
  font-weight: 500;
  color: var(--ffc-muted);
  text-decoration: none;
  padding: 10px 18px;
  white-space: nowrap;
  border-bottom: 2px solid transparent;
  transition: color 0.15s, border-color 0.15s;
}
.email-subnav a:hover {
  color: var(--ffc-accent);
  border-bottom-color: var(--ffc-accent);
}

.email-card__body { padding: 28px; }

/* ── EMAIL PREVIEW BOX ────────────────── */
.email-preview {
  border: 1px solid var(--ffc-border);
  border-radius: var(--radius);
  overflow: hidden;
  margin: 20px 0;
  font-size: 15px;
}
.email-preview__chrome {
  background: #F0EBE4;
  padding: 10px 16px;
  display: flex;
  align-items: center;
  gap: 6px;
  border-bottom: 1px solid var(--ffc-border);
}
.email-preview__dot {
  width: 10px; height: 10px;
  border-radius: 50%;
  background: #D0C8C0;
}
.email-preview__label {
  font-size: 11px;
  color: var(--ffc-muted);
  margin-left: 6px;
  font-weight: 500;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}
.email-preview__inner {
  background: var(--ffc-white);
  max-width: 600px;
  margin: 0 auto;
  padding: 0 0 24px;
}
.email-preview__logo-bar {
  background: var(--ffc-ink);
  padding: 16px 32px;
  text-align: center;
}
.email-preview__wordmark {
  font-family: 'Fraunces', Georgia, serif;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ffc-accent);
}
.email-preview__content {
  padding: 32px 40px 24px;
  color: var(--ffc-ink);
  font-size: 15px;
  line-height: 1.8;
}
.email-preview__content p { margin: 0 0 18px; }
.email-preview__content p:last-child { margin-bottom: 0; }
.email-preview__cta-wrap {
  padding: 8px 40px 8px;
  text-align: center;
}
.email-preview__cta {
  display: inline-block;
  background: var(--ffc-accent);
  color: #fff;
  text-decoration: none;
  font-size: 14px;
  font-weight: 600;
  padding: 14px 32px;
  border-radius: 6px;
  letter-spacing: 0.02em;
}
.email-preview__sig {
  padding: 16px 40px 0;
  font-size: 14px;
  color: var(--ffc-muted);
}
.email-preview__ps {
  padding: 12px 40px 0;
  font-size: 13px;
  color: var(--ffc-muted);
  font-style: italic;
  border-top: 1px solid var(--ffc-border);
  margin-top: 16px;
}
.email-preview__footer {
  background: var(--ffc-tag-bg);
  padding: 14px 32px;
  text-align: center;
  font-size: 11px;
  color: var(--ffc-muted);
  border-top: 1px solid var(--ffc-border);
  margin-top: 20px;
}

/* ── METADATA ROW ─────────────────────── */
.meta-row {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(200px, 1fr));
  gap: 12px;
  margin: 20px 0;
}
.meta-chip {
  background: var(--ffc-tag-bg);
  border: 1px solid var(--ffc-border);
  border-radius: 6px;
  padding: 12px 16px;
}
.meta-chip__label {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ffc-muted);
  margin-bottom: 3px;
}
.meta-chip__value {
  font-size: 14px;
  font-weight: 500;
  color: var(--ffc-ink);
  line-height: 1.4;
}

/* ── OBJECTION BLOCK ──────────────────── */
.objection-list { margin: 16px 0; }
.objection-item {
  border-left: 3px solid var(--ffc-border);
  padding: 14px 18px;
  margin-bottom: 12px;
  background: var(--ffc-white);
  border-radius: 0 var(--radius) var(--radius) 0;
}
.objection-item.has-counter { border-left-color: var(--ffc-accent); }
.objection-item__q {
  font-weight: 600;
  font-size: 14px;
  color: var(--ffc-ink);
  margin-bottom: 6px;
}
.objection-item__a {
  font-size: 14px;
  color: var(--ffc-muted);
  line-height: 1.6;
}

/* ── BENEFIT TAG ──────────────────────── */
.benefit-tags { display: flex; flex-wrap: wrap; gap: 8px; margin: 12px 0; }
.benefit-tag {
  font-size: 12px;
  font-weight: 500;
  padding: 5px 12px;
  border-radius: 20px;
  border: 1px solid var(--ffc-border);
  color: var(--ffc-ink);
  background: var(--ffc-white);
}
.benefit-tag.tangible { background: var(--ffc-accent-light); border-color: #E8A0BB; color: #8B1040; }
.benefit-tag.intangible { background: #EEF2FB; border-color: #C0CCEC; color: #2D4698; }

/* ── BEFORE/AFTER ─────────────────────── */
.before-after {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 14px;
  margin: 16px 0;
}
.ba-card {
  border-radius: var(--radius);
  padding: 18px 20px;
  font-size: 14px;
  line-height: 1.6;
}
.ba-card.before {
  background: #FFF5F5;
  border: 1px solid #F5C0C0;
}
.ba-card.after {
  background: #F0FAF3;
  border: 1px solid #A8DDB5;
}
.ba-card__label {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-bottom: 8px;
}
.ba-card.before .ba-card__label { color: #C0392B; }
.ba-card.after .ba-card__label { color: #27AE60; }

/* ── HUBSPOT GUIDE ────────────────────── */
.hs-guide-block {
  background: var(--ffc-white);
  border: 1px solid var(--ffc-border);
  border-radius: var(--radius);
  padding: 20px 24px;
  margin-bottom: 20px;
}
.hs-guide-block h3 {
  font-family: 'Fraunces', Georgia, serif;
  font-size: 17px;
  font-weight: 600;
  margin-bottom: 14px;
  color: var(--ffc-ink);
}
.hs-guide-block ul, .hs-guide-block ol {
  padding-left: 20px;
  font-size: 14px;
  line-height: 1.7;
  color: var(--ffc-ink);
}
.hs-guide-block li { margin-bottom: 6px; }
.hs-guide-block code {
  font-family: 'SF Mono', 'Fira Code', monospace;
  font-size: 12px;
  background: var(--ffc-tag-bg);
  padding: 2px 6px;
  border-radius: 4px;
  color: var(--ffc-accent);
}
.hs-guide-block p { font-size: 14px; line-height: 1.7; margin-bottom: 10px; }
.utm-example {
  display: block;
  width: 100%;
  background: var(--ffc-ink);
  color: #A8E6B8;
  font-family: 'SF Mono', 'Fira Code', monospace;
  font-size: 12px;
  padding: 16px 20px;
  border-radius: var(--radius);
  margin: 10px 0;
  white-space: pre-wrap;
  word-break: break-all;
  box-sizing: border-box;
}

/* ── WAVE LIST ────────────────────────── */
.wave-list { list-style: none; padding: 0; }
.wave-list li {
  display: flex;
  align-items: center;
  gap: 12px;
  padding: 10px 0;
  border-bottom: 1px solid var(--ffc-border);
  font-size: 14px;
}
.wave-list li:last-child { border-bottom: none; }
.wave-badge {
  background: var(--ffc-accent);
  color: #fff;
  font-size: 11px;
  font-weight: 700;
  padding: 3px 9px;
  border-radius: 20px;
  white-space: nowrap;
}

/* ── INFO CALLOUT (no prefix label) ──── */
.info-note {
  border-radius: var(--radius);
  padding: 14px 18px;
  font-size: 13px;
  margin-top: 16px;
}

/* ── TABLE SECTION DIVIDER ROWS ─────── */
.plan-table tr.table-divider:hover td {
  background: #F3EDE6;
  cursor: default;
}

/* ── DESIGN NOTES ─────────────────────── */
.design-note {
  background: #FFFBEA;
  border: 1px solid #F0D060;
  border-radius: var(--radius);
  padding: 14px 18px;
  font-size: 13px;
  color: #5A4A00;
  margin-top: 16px;
}
.design-note::before {
  content: "Design Note  ";
  font-weight: 700;
  letter-spacing: 0.04em;
}

/* ── DIVIDER ──────────────────────────── */
.section-divider {
  border: none;
  border-top: 1px solid var(--ffc-border);
  margin: 40px 0 0;
}

/* ── FOOTER ───────────────────────────── */
.site-footer {
  background: var(--ffc-ink);
  color: rgba(255,255,255,0.45);
  text-align: center;
  padding: 28px 24px;
  font-size: 12px;
  letter-spacing: 0.04em;
  margin-top: 80px;
}
.site-footer__wordmark {
  font-family: 'Fraunces', Georgia, serif;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ffc-accent);
  display: block;
  margin-bottom: 6px;
}

/* ── RESPONSIVE ───────────────────────── */
@media (max-width: 600px) {
  .before-after { grid-template-columns: 1fr; }
  .wh-grid { grid-template-columns: 1fr; }
  .meta-row { grid-template-columns: 1fr 1fr; }
  .email-preview__content, .email-preview__cta-wrap,
  .email-preview__sig, .email-preview__ps { padding-left: 20px; padding-right: 20px; }
  .plan-table { font-size: 13px; }
  .plan-table th, .plan-table td { padding: 9px 12px; }
}